There are many mistakes that marketers make when trying to market their products or services. Some of them are common, while others happen less often. There is a lot of information about marketing out there, but it can be hard to know what the best practices are for your business if you're not an expert in this field. In this blog post, we will discuss some of these mistakes and how to avoid making them yourself!
The bad: Oopsies
You could never guess how many marketers make this simple mistake and still, they get out of the trouble because in big agencies those mistakes are invisible. Also, almost every time the client doesn't know anything about marketing so they don't even know what is good or what is just poor performance. The greatest examples of bad marketing are when it's being done without the client knowing about it. Clients are paying $10 000 thousand's without getting any results or ROI from the marketing campaign.
The ugly: Feeling overconfident
This is a mistake that most of us make at least once in our career. You think you know everything and then do whatever you please - usually what YOU want to do, not what is best for your clients or business. This also happens when people don't take feedback from others into account. If they're receiving negative feedback, especially if it comes from someone who has never helped them with their marketing before, marketers often ignore those recommendations because they are too confident in themselves or their skillset (or both).
So how can we avoid these mistakes? It starts by recognizing where the problems lie- within ourselves!
The good: market the right way
There are a lot of examples on how to do this and some of them are discussed in more details below. They all have different approaches but at the end they try to solve one problem - make your product visible, sell it and get money from it!
Some well-known marketers who did great marketing include Hilary Clinton (first woman president), Oprah Winfrey (television host) and Steve Jobs (co-founder Apple). None of these people were experts in marketing before their success story though so don't worry if you're not an expert either. You can always hire someone or read about what is best practice from others that know better than you!
Moral lesson: Don't trust marketing agencies just by their sizes and search for someone who understands your product or service.
Did you know that social media has increased by more than 500% in the last decade? Is it any surprise that social media is now one of the most powerful marketing methods available.
Companies like Apple and Nike have famously used this method to increase their revenue, with Apple increasing its sales by $150 billion through Facebook alone!
The power of all these platforms are obvious but they can also be a double-edged sword if not managed correctly or using them incorrectly.
It's important to know your audience before you start throwing money at different channels as some might work better for certain types of campaigns so make sure you know what content will resonate best with who you're targeting on those networks first.
In the business world, it's about being able to adapt and changing with your audience.
The marketing mix is made up of four elements: Product, Price, Promotion, and Place or distribution channel but some marketers choose not to use all four because they have a certain method that works for them which might be effective in some cases so it can depend on what you're looking for when deciding if this is the best fit.
Product: Knowing what you’re selling and who it is for. A product may be targeted towards men, but that is too vague and any great marketer knows, that you need to know your ideal customer, so to speak. The only one customer that is ideal for the product or service you're marketing. Who would be the perfect fit and become your raving fan after using your product, right?
Price: Pricing can make all the difference when attracting customers because if something appears affordable then they'll want to buy it even though quality doesn't meet expectations; while those that overspend often don't care about price so much as looking at value instead. The only thing worse than having no one coming through the door is someone walking out...
There are many ways to justify the price. The marketer needs to know how to create perceived value for the product . That way the price can be made to correspond for the perceived value.
Promotion: Marketing is all about promotion, and that doesn't just mean posting on social media. It's actually building the whole offer with funnels and all marketing planning with it. It's about the whole process of information that is needed to combine in a way that is the most reasonable for the customer and the seller. There are 4 major things when it comes to building great offers.
Perry Belcher is the king of building offers and services and according to him there are
4 pillars that will triple your profits:
Acquisition Products
Information & Training
Tools & Services
Mentoring & Consulting
I'm not going to go all these four pillars in this blog post because It's a whole other topic itself...
Place or Distribution:
This totally depends on your product that you're selling. There are many ways to set this up, and there is a lot of ways to advertise your product. So basically it's how you are giving your product/service into your customer's hands and also what is the best place to advertise. That will depend on your ideal customer of course...
The closing words,
an easy way of building your business is to have a great marketer on your team who knows these things.
Stay Healthy & Wealthy,
Toni Vallenius
There are many mistakes that marketers make when trying to market their products or services. Some of them are common, while others happen less often. There is a lot of information about marketing out there, but it can be hard to know what the best practices are for your business if you're not an expert in this field. In this blog post, we will discuss some of these mistakes and how to avoid making them yourself!
The bad: Oopsies
You could never guess how many marketers make this simple mistake and still, they get out of the trouble because in big agencies those mistakes are invisible. Also, almost every time the client doesn't know anything about marketing so they don't even know what is good or what is just poor performance. The greatest examples of bad marketing are when it's being done without the client knowing about it. Clients are paying $10 000 thousand's without getting any results or ROI from the marketing campaign.
The ugly: Feeling overconfident
This is a mistake that most of us make at least once in our career. You think you know everything and then do whatever you please - usually what YOU want to do, not what is best for your clients or business. This also happens when people don't take feedback from others into account. If they're receiving negative feedback, especially if it comes from someone who has never helped them with their marketing before, marketers often ignore those recommendations because they are too confident in themselves or their skillset (or both).
So how can we avoid these mistakes? It starts by recognizing where the problems lie- within ourselves!
The good: market the right way
There are a lot of examples on how to do this and some of them are discussed in more details below. They all have different approaches but at the end they try to solve one problem - make your product visible, sell it and get money from it!
Some well-known marketers who did great marketing include Hilary Clinton (first woman president), Oprah Winfrey (television host) and Steve Jobs (co-founder Apple). None of these people were experts in marketing before their success story though so don't worry if you're not an expert either. You can always hire someone or read about what is best practice from others that know better than you!
Moral lesson: Don't trust marketing agencies just by their sizes and search for someone who understands your product or service.
Did you know that social media has increased by more than 500% in the last decade? Is it any surprise that social media is now one of the most powerful marketing methods available.
Companies like Apple and Nike have famously used this method to increase their revenue, with Apple increasing its sales by $150 billion through Facebook alone!
The power of all these platforms are obvious but they can also be a double-edged sword if not managed correctly or using them incorrectly.
It's important to know your audience before you start throwing money at different channels as some might work better for certain types of campaigns so make sure you know what content will resonate best with who you're targeting on those networks first.
In the business world, it's about being able to adapt and changing with your audience.
The marketing mix is made up of four elements: Product, Price, Promotion, and Place or distribution channel but some marketers choose not to use all four because they have a certain method that works for them which might be effective in some cases so it can depend on what you're looking for when deciding if this is the best fit.
Product: Knowing what you’re selling and who it is for. A product may be targeted towards men, but that is too vague and any great marketer knows, that you need to know your ideal customer, so to speak. The only one customer that is ideal for the product or service you're marketing. Who would be the perfect fit and become your raving fan after using your product, right?
Price: Pricing can make all the difference when attracting customers because if something appears affordable then they'll want to buy it even though quality doesn't meet expectations; while those that overspend often don't care about price so much as looking at value instead. The only thing worse than having no one coming through the door is someone walking out...
There are many ways to justify the price. The marketer needs to know how to create perceived value for the product . That way the price can be made to correspond for the perceived value.
Promotion: Marketing is all about promotion, and that doesn't just mean posting on social media. It's actually building the whole offer with funnels and all marketing planning with it. It's about the whole process of information that is needed to combine in a way that is the most reasonable for the customer and the seller. There are 4 major things when it comes to building great offers.
Perry Belcher is the king of building offers and services and according to him there are
4 pillars that will triple your profits:
Acquisition Products
Information & Training
Tools & Services
Mentoring & Consulting
I'm not going to go all these four pillars in this blog post because It's a whole other topic itself...
Place or Distribution:
This totally depends on your product that you're selling. There are many ways to set this up, and there is a lot of ways to advertise your product. So basically it's how you are giving your product/service into your customer's hands and also what is the best place to advertise. That will depend on your ideal customer of course...
The closing words,
an easy way of building your business is to have a great marketer on your team who knows these things.
Stay Healthy & Wealthy,
Toni Vallenius
Marketing Mistakes: The Good, the Bad and the Ugly
Marketing Mistakes: The Good, the Bad and the Ugly
